![]() In these posts, Grace added a link to her WeChat public account. So, brands can collaborate with WeChat Channels’ bloggers and imbed a link to direct traffic to a WeChat Public Account. ![]() This is great for driving traffic to a public accounts, especially given that public account views are generally regarded as private traffic. KOLs and brands that have WeChat Public Accounts are in luck because they can link from their WeChat Channels posts to Public Accounts. WeChat Channels marketing tips for brands At this time, the algorithm seems to push haphazardly, lacking the sophisticated recommendation engine that users experienced on platforms like Douyin. Her feed also includes content that her friends have interacted with, in addition to seemingly random content. Grace’s feed includes content published by officially verified accounts, such as leading news media, celebrities, and top-tier KOLs, as well as her WeChat friends. This is a similar most other social media platforms like Douyin or Weibo. What makes WeChat Channels so unique in the WeChat ecosystem is that it’s an open channel, where users can be pushed posts by any publisher. Uncle Qiuye’s video about how to use WeChat Channels and Xiao Aqi’s video is about music. It’s worth noting, the types of short-videos that generally get a great reception on Douyin are not necessarily doing as well on WeChat Channels. Authentic and useful content is more likely to gain exposure and drive engagement. Some of the most popular themes include cooking at home, product reviews, and studying English. Informative content and very targeted tutorials are also rising to the top. In generally, positive, fun, and uplifting content that inspires users is performing very well. For example, videos posted by accounts like Ji Keyi, Dai Yutong, and Xiao Aqi have thousands of likes on average. Short music videos is one content category that’s doing particularly well. What’s performing well, based on Grace’s experience: Apart from posts published by local media, celebrities, and influential top-tier KOLs like Viya, which are usually able to attract more than 1,000 likes regardless of the content. If the video or photo was shot on a vertical screen, the recommended width:height is 3:3.5. Square photos and videos can be uploaded as-is, but if the content is horizontal, the recommended width:height is 16:9. What content can be uploaded to the platform: Videos cannot be longer than 60 seconds, or users can upload nine photos and write a maximum of 1,000 words in a post. What makes good WeChat Channel content?īefore we tap into WeChat Channels marketing tips, “what’s working” is the burning question for all content creators. Tao’s most popular video is about “How do foreigners educate kids? What I learned from street performers in Australia”, which received 353,000 views. She herself liked 2,016 posts and shared content 171 times. Her most popular video received 353,000 views and attention from the official Tencent account. The posts attracted more than 1,100 new followers to her account. In a one-month period, Grace published a total of 41 posts with short-videos and photos. In this piece, she shares her personal experience with the platform, and provides tips for WeChat Channels marketing. We had written an article “WeChat Channels: will the new feature disrupt short-video incumbents“, but since then, one of PARKLU’s writers, who is also a WeChat KOL, Grace Tao has been testing the waters. Members of the public are welcome to view, follow and share the information of Hong Kong Customs' WeChat official account through the QR codes.Recently, many WeChat users received invitations to start creating short-videos on WeChat’s new Channels feature. Customs will use its WeChat official account to disseminate information on the department's multifaceted work and the latest information for Hong Kong and Mainland residents, so as to promote the professional image of the department and allow members of the public to better grasp useful Customs information.Ī promotional video featuring the Commissioner of Customs and Excise, Ms Louise Ho, has been produced and uploaded to Customs' WeChat official account as a prelude to the launch. Hong Kong Customs' WeChat official account is the fifth official social media platform launched to further enhance communication and connectivity between Customs and members of the public, following the launch of its YouTube channel, Facebook page, Instagram account and Douyin official account. ![]() Hong Kong Customs launched its WeChat official account on Hong Kong Special Administrative Region Establishment Day today (July 1).
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